Why you need to rethink rebranding with a digital human

Creating a digital human/virtual being as a face outward for your organization is difficult. For me, it is as important as when you hire an actual person.

When talking to fellow developers in my networks, I often hear about clients feeling lost about their identity and feeling like a digital avatar is a way to refresh their brand. Unfortunately, many times that effort goes south because the avatar that they place on their site doesn’t reflect their work culture, ideas or values. It does more harm than good.

When I develop digital humans I let it take time. A luxury a lot of contracted developers don’t have.

First they are sketched out on a physical paper. I ponder over my biases, and then I ask myself in which context they belong once I’ve gotten my own biases out of the way. I hear their voices long before I iterate them. Then, I test them out in the intended context, which I call their “job interview”.

To truly deliver a good “face outward” you need to understand your own brand and purpose. Having the time to think and re-think is not just a luxury, it is a necessity, especially if you want to convey a true-to-brand message to the developer of your product/digital human.